On 2nd November 2011, during his lecture at Mount Holyoke College, British sociologist Guy Standing invited the student participants to launch a research on tertiary time. By this term Standing describes a new concept of time, getting established as a result of socio-economic changes in the last quarter of last century. He believes that global population do not experience time in accurately defined blocs, such as eight hours of work, eight hours of leisure and eight hours of sleep. They experience work, leisure and sleep differently, how, nobody exactly knows.

Jiří Skála and Tomáš Uhnák decided to take up Standing’s challenge and are going to carry out a research, during which they will try to find out if Standing’s theory of tertiary time is valid, what its possible characteristics are and what importance and role time has in contemporary society.